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Education

Moody Athletics’ New Mascot and Logo Unveiled

09.08.2015

New mascot embodies calling and character of Moody student-athletes

Strong. Smart. Vigilant. Courageous. Mission-driven. These are just a few words and phrases used to describe Moody Athletics’ new mascot, Archie the Archer.

Moody’s athletic teams have long been known as the Archers, but now have a mascot, Archie the Archer. Archie embodies the calling of Moody Bible Institute (MBI) student-athletes to reach the lost for Christ.

“The ‘Archers’ is a very unique name and we wanted to keep it because it has been our identity for decades,” said Daniel Dunn, MBI athletic director. “Up until now, we did not have a mascot that represented the name and heart of our student-athletes,” he added.

The discussion about selecting a new mascot for Moody’s athletic teams began two years ago, when Dunn met with Christine Gorz, vice president of marketing and communications for Moody Bible Institute, with the idea of selecting a new mascot. After Moody underwent a rebranding, the discussion was revisited. This time, Dunn, Gorz and others brainstormed about selecting a mascot that would embody the Moody student-athlete’s calling while retaining the rich symbolism of the Moody Arch, located on the Chicago campus between Smith Hall and Crowell Hall.  

“The Moody Arch symbolizes the gateway between the training ground of Moody and the mission field in the city of Chicago and beyond,” said Gorz.

Through these discussions, the sheepdog mascot emerged because it is fast, smart, vigilant, unwavering, courageous, a finder of the lost, and always puts others first. The sheepdog’s name is Archie the Archer and was introduced to student-athletes during a sports banquet in April, and to Moody employees during a staff meeting on Sept. 9.   

Archie the Archer not only represents Moody’s student-athletes, but the student body at-large, who are being equipped with the truth of God’s Word and prepared to serve Christ across the globe.  

The story of what Archie the Archer represents can be read on the wall just inside the entrance to Moody’s Solheim Center, where Moody home games are played. Archie also will be featured prominently on the walls of the Solheim Center, as well as on practice and game uniforms, on the travel bus and in other locations.

Many of Moody’s athletic teams began competing with the start of the fall 2015 semester on Aug. 24. For more information on Moody’s athletic program or a schedule of upcoming athletic events, please visit www.moody.edu/athletics/.

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